Phase changes of elemental substances happen at the edges. The edges are dynamic. For example, lava cools, ice melts and water evaporates at the edges. Conversely, the center is static – insulated and isolated.
Yet, leaders typically spend most of their time working close to the internal center of the organization. Consequently, they primarily interact with others inside the same environment – people with similar values, ideas, and assumptions.
Market dynamics shape organizations at the edges. People at the organization’s edges interact with outsiders – customers (or non-customers), vendors, community representatives and competitors. Get into the action – spend more time at the edges.
“When spring comes, snow melts first at the periphery, because that is where it is most exposed.” Andy Grove
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