Trend spotting is imperative in the world of fashion and design – move quickly or miss out.  For most organizations trends are less faddish, but no less important.  Does your leadership team value the discipline of watching and weighing the impacts of significant trends?

• Are you considering both macro and micro trends in demographics, the economy, technology, society, and the regulatory environment?

• Do you think through the influence these trends might have in the lives and businesses of your customers (2^nd level impacts)?

• Are these trends accelerating or slowing?

Your team should regularly assess key trends to remain alert and relevant.

“Facts are stubborn things.”   Ronald Reagan

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