In 100 Words: The Action is at the Edges


Phase changes of elemental substances happen at the edges. The edges are dynamic. For example, lava cools, ice melts and water evaporates at the edges. Conversely, the center is static – insulated and isolated.

Yet, leaders typically spend most of their time working close to the internal center of the organization. Consequently, they primarily interact with others inside the same environment – people with similar values, ideas, and assumptions.

Market dynamics shape organizations at the edges. People at the organization’s edges interact with outsiders – customers (or non-customers), vendors, community representatives and competitors. Get into the action – spend more time at the edges.

“When spring comes, snow melts first at the periphery, because that is where it is most exposed.” Andy Grove

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