The Wrong Purpose


Unless your employees clearly understand and buy into your company’s reason for existence, they will eventually lose any passion they have for your work and ultimately leave your organization. Today’s workers want more than a paycheck; they want connection to something bigger than themselves. They want to know how their talents contribute to the successful realization of a shared vision. If they don’t find it at your company, they will seek it elsewhere. Based on the evidence of today’s highly transitory workforce, it seems they do not often find it at their next stop, either. In short, those companies who are able to align their employees around a clearly articulated purpose seize a distinct competitive advantage in the marketplace.

All purposes are not created equal, however. While there is no “right” purpose, I suspect there is a wrong one: financial performance. When growth becomes your purpose, trouble is not far away.  Is financial performance important? Of course! But it is the result, not the cause, of serving customers well.

For more on this topic, check out my recently published article: “Should Financial Performance Driver Your Culture?”


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