Amidst the plethora of new business writing published each year, it’s easy to lose sight of Peter Drucker’s significant influence. Known as the “father of modern management,” his writing provides the central themes of much of the current management, marketing, and general business writing.
Marketing guru Philip Kotler states, “…I regard it as a compliment when some people call me the Father of Marketing. I tell them that if this is the case, then Peter Drucker is the Grandfather of Marketing.” Jim Collins said at a dinner speech in May 2006 that Drucker had a formative influence on every company he and Jerry Porras profiled in Built to Last. In the introduction to his most recent book, Go Put Your Strengths to Work, strengths guru Marcus Buckingham notes that many people trace the “strengths movement” back to Drucker, who for years encouraged both individuals and organizations to focus on areas of strength.
Business advisors benefit greatly from a liberal sprinkling of Drucker’s writing in their reading regimen.
Tags: Built to Last, Go Put Your Strengths to Work, Jim Collins, Marcus Buckingham, Peter Drucker, Philip Kotler
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