One thing that makes Apple CEO Steve Jobs unique is his reported ability to listen to three or four high quality ideas and very matter-of-factly say, “dumb idea…dumb idea…good idea!  That’s the one!”

In contrast, many entrepreneurs and executive teams, when faced with several worthy ideas, will want to pursue each one.  I call it engorging at the trough of opportunity.  There is lots of appealing food, it tastes good, but you walk away bloated and weighted down.

Businesses rarely suffer from lack of opportunity, but few have the discipline to choose the best opportunity and let the others go.

“It does not take much strength to do things, but it requires great strength to decide on what to do.”  (Elbert Hubbard)

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