In 100 Words: Test Your Assumptions

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Every business is built on a particular set of assumptions – assumptions about customer desires, the best delivery solution, the competitive landscape, external trends and internal capabilities.  Considering these varied elements, and their shifting nature, we quickly realize every business model is merely hypothesis.

Over the next several months, companies will engage in the routine of strategic planning for 2014 and beyond.  This is a good time to test a business model hypothesis.  Leadership teams must have the courage to ask the question, “What underlying assumptions about our business are no longer valid?” and wrestle with the answers and related consequences.

“We simply assume that the way we see things is the way they really are or the way they should be.”   (Stephen R. Covey)

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