In 100 Words: Obsessing Over Big Ideas


Big Ideas are grand! Some leaders obsess over finding the next Big Idea. The latest company that races from concept to billion-dollar valuation captures our imagination. Strategy conversations spice up the humdrum of business. Leaders can become distracted pursuing new Big Ideas. Take note, there is a little secret with Big Ideas – you only need a few because the right ones remain true over time (e.g., faster delivery, more individualized service, exclusive prestige). Clarify your existing Big Ideas which will remain true over time. Invest to increase capabilities around those Big Ideas. In short, obsess over executing your Big Ideas!

“A company shouldn’t get addicted to being shiny, because shiny doesn’t last.” Jeff Bezos

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