In 100 Words: Don’t Let Urgent Win


Urgent and Important spar for supremacy in our minds and work. Intentional and strategic thought and action is many times held at bay by the press of immediate demands flying at us. “I’ll get to it tomorrow” quickly becomes next week or month.

Then sometimes a person or event forces us to slow down, and we gain new perspective. We are forced to step out of the day-do-day and think more deeply. If you want to see Important win out in your work and life, consider creating forced slowdowns. Quarterly calibration sessions are one way of accomplishing this exact thing.

“I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.” Dwight D. Eisenhower (quoting an unnamed former college president in a speech)

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